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Marketing Monday: Bad Results

December 12, 2011 by Scott Costello 3 Comments
Marketing_Monday_ChangeColors

During November I started to experiment with the envelope that I was using to see if I could increase the number of responses I could get.  I was expecting at worst similar results to what I was getting with my white envelopes, which is about 10% response rate.   It’s been roughly 30 days since [...]

Filed Under: All, Blog, Featured, Marketing Tagged With: Envelopes, Marketing

Marketing Monday: What To Do With “Not Deliverable”

May 3, 2011 by Scott Costello 5 Comments
sender

I send out, on average, 80 letters each week to Out of State Owners and addresses that we get from driving for dollars.  I get the mailing addresses from the tax records, clean them up a bit and then import the list into SI Lead Manager so I can print out the letters.  The process [...]

Filed Under: All, Blog, Marketing Tagged With: direct mail, Marketing

Marketing Monday: First 30 Days Stats

March 22, 2011 by Scott Costello 3 Comments
OOSO Stats - 30 Days

I’ve been mailing out of state owners for about two months now and I’ve been getting a very good response rate compared to any of the other lead types that I’ve sent to.  In the past I’ve sent to Probates and Foreclosures and although probate got me a decent return of around 5%, I just [...]

Filed Under: All, Blog, Marketing Tagged With: Marketing, Out of State Owners

Marketing Monday: Seller Voicemail Examples

March 14, 2011 by Scott Costello 1 Comment

I’ve been getting a very good response rate over the past month with my out of state owners mailings.  The response rate has been around 15% to 20%, I don’t have an exact figure yet but I will once I update my database with the recent round of calls I got last week.  Once I [...]

Filed Under: All, Blog, Marketing Tagged With: Marketing, voicemails

Marketing Monday: Bandit Sign Campaign

March 7, 2011 by Scott Costello 5 Comments

Lance and I have been consistent with putting out bandit signs each Saturday morning for the past month or so. I will admit it’s not something I enjoy doing very much. Between the fear of running into cops (the lower end the town, the more cops patrolling at 5am) and the waking up at 4am is tough [...]

Filed Under: All, Blog, Marketing Tagged With: bandit signs, Marketing, weekly goals
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Recommended Reading

  • SPI 023 : More Traffic, More Engagement and More Action with Corbett Barr from ThinkTraffic.net
    Published: July 11, 2011
    Source: The Smart Passive Income Podcast: Online Business | Blogging | Passive Income | Lifestyle
  • Women Overcoming Culture & Poverty to Build Businesses
    Published: July 12, 2011
    Source: Life as Real Estate Investors
  • Tony Robbins Very Powerful Message
    Published: May 15, 2011
    Source: Craig Fuhr
  • See all shared items
  • Plugin by C. Murray Consulting

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