Struggles of a First Time Investor
One of the biggest items that takes most of my time in the evenings is preparing the mailers. I’m always keeping my eyes and mind open to ways of speeding up the process. Actually printing the letters and the envelopes takes a decent amount of time when you have to print hundreds of them. I [...]
This year is going to be a hectic one for sure, so one of my early goals was to create a schedule for all my mailings this year. Last year I basically decided what to send out at the beginning of the week. I’d sit at home on Monday night and figure out how [...]
One of the risks with sending out direct marketing letters is that you are going to piss people off. You shouldn’t take these people to seriously or feel bad that you pissed them off though. This is because I can guarantee that they were pissed off way before getting your letter. Sometimes they will call you [...]
During November I started to experiment with the envelope that I was using to see if I could increase the number of responses I could get. I was expecting at worst similar results to what I was getting with my white envelopes, which is about 10% response rate. It’s been roughly 30 days since [...]
Sorry for the tease people, I am just in that sort of mood. I can’t report any results just yet as it’s too early, but the last round of colored envelopes are going out today. In total I sent out about 200 direct mail letters in this test. We have definitely gotten some responses but [...]
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