About two years ago I was stammering along trying to get some momentum going with my marketing to bring in phone calls. With my limited time I was really having trouble answering the phone when a lead would call. I’d return the calls when I could, usually at lunch or between 6:30pm and 8pm. I quickly fell behind and sometimes took days to call a lead back. This is not a good strategy and hurts your reputation with the lead right from the beginning. You are the guy who takes 3 days to return a phone call in their mind.
With the help of my mentor/coach we realized what I needed was a partner. It just so happened that another person in my mastermind group was also struggling, but not because he had a lack of time, he had limited funds and wasn’t able to market like he needed too. We complimented each other well and after talking for a bit we seemed like a good match to enter into a partnership.
Do you need a partner?
It’s a simple question to ask yourself, but a hard one to really answer. If you can identify tasks that you just are not good at (negotiating, marketing,etc..) or that you just don’t have time for then a partnership might work for you. Here are some other reasons why you might need a partner…
- Lack of money to spend on marketing
- Lack of time
- Have a 9to5 Job that is getting in the way
- Want to cover more areas (Having my partner allows me to look for properties in central new jersey because he lives down in that area)
- You are lazy (not kidding, because you would make a bad partner)
- You’ll have to split all your profits (if you are greedy, then no partner for you)
- You don’t work well with others
- You can handle all the tasks involved in investing by yourself (in this case if you want to grow your business you would hire help, not get a partner)